I'm thinking... who needs a record company?
Monday, July 21, 2008 at 05:26PM
I've hinted recently of an agreement that I might be signing with a record company, and I want to clarify something: this agreement is not a "deal" in the classic sense. It's the opposite, really, because rather than offering me something, it prevents me from getting something. But forget all that for a moment. The real question is this: why does anyone need a record company?
The answer used to be simple: manufacturing and distribution. Back in the days of physical media, if you wanted to have any hope of selling a significant number of albums, you had to make and distribute a significant number of albums. Really, there was no way around it. And the only companies set up to do this were record companies. No more. Today, no one needs a record company. Oh, sure, they're nice to have, but you don't need one. With online distribution, you can make 0 copies and sell one million.
So what are record companies still good for? Promotion, of which manufacturing and distribution are certainly a part, because every physical CD out there is, in essence. an ad for the band/musicians on it. But barriers to promotion are a lot easier to overcome than barriers to manufacturing and distribution. And -- to bring this post back around to where it began -- while I would like to have a record company backing me, if I have to go it alone, I think I still have a chance. As of now, I own my copyrights, my publishing and my masters, and I can probably make 10 times the profit per album that I could make going through a record company, assuming, of course, I can make any sales at all! So, watch this space, as I look for ways to figure out how to sell 1000 songs (downloads) in the next year. There, I've said it, that's my goal. Not very lofty, I know, but wait till you hear my goal for next year!

